The Integration of Artificial Intelligence in Digital Marketing: Strategies, Challenges, and Future Directions
Published 12-10-2023
Keywords
- Artificial Intelligence,
- Digital Marketing,
- Machine Learning,
- Natural Language Processing
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
How to Cite
Abstract
This research paper delves into the integration of artificial intelligence (AI) in digital marketing practices. It scrutinizes the strategies utilized, hurdles encountered, and forthcoming pathways for leveraging AI technologies, including machine learning, natural language processing, and predictive analytics, to refine marketing campaigns and augment customer engagement. By analyzing contemporary trends and emerging innovations, this paper offers insights into the evolving landscape of AI-driven digital marketing.
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References
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