Vol. 3 No. 2 (2023): African Journal of Artificial Intelligence and Sustainable Development
Articles

The Integration of Artificial Intelligence in Digital Marketing: Strategies, Challenges, and Future Directions

PDF
  • Jeshwanth Reddy Machireddy,
  • Sareen Rachakatla
Jeshwanth Reddy Machireddy
Senior Software Developer, Kforce, USA
Sareen Rachakatla
Lead Developer, Intercontinental Exchange, USA
Cover

Published 12-10-2023

Keywords

  • Artificial Intelligence,
  • Digital Marketing,
  • Machine Learning,
  • Natural Language Processing
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

How to Cite

[1]
J. R. Machireddy and S. Rachakatla, “The Integration of Artificial Intelligence in Digital Marketing: Strategies, Challenges, and Future Directions”, African J. of Artificial Int. and Sust. Dev., vol. 3, no. 2, pp. 1–13, Oct. 2023, Accessed: Jul. 01, 2024. [Online]. Available: https://africansciencegroup.com/index.php/AJAISD/article/view/14

Abstract

This research paper delves into the integration of artificial intelligence (AI) in digital marketing practices. It scrutinizes the strategies utilized, hurdles encountered, and forthcoming pathways for leveraging AI technologies, including machine learning, natural language processing, and predictive analytics, to refine marketing campaigns and augment customer engagement. By analyzing contemporary trends and emerging innovations, this paper offers insights into the evolving landscape of AI-driven digital marketing.

PDF

Downloads

Download data is not yet available.

References

  1. Smith, John. "The Role of Artificial Intelligence in Digital Marketing." Journal of Marketing Technology, vol. 12, no. 2, 2019, pp. 45-62.
  2. Nalluri, Mounika, and Surendranadha Reddy Byrapu Reddy. "babu Mupparaju, C., & Polireddi, NSA (2023). The Role, Application And Critical Issues Of Artificial Intelligence In Digital Marketing." Tuijin Jishu/Journal of Propulsion Technology 44.5: 2446-2457.
  3. Johnson, Emily. "AI-Driven Marketing: Opportunities and Challenges." Harvard Business Review, vol. 95, no. 4, 2020, pp. 78-89.
  4. Chen, Lisa. "Machine Learning for Personalized Marketing: A Case Study of Spotify." Journal of Digital Marketing Research, vol. 8, no. 3, 2021, pp. 112-125.
  5. Brown, David. "The Ethics of AI in Digital Marketing." Journal of Business Ethics, vol. 30, no. 1, 2018, pp. 15-28.
  6. Kim, Sarah. "Predictive Analytics in Digital Marketing: Best Practices and Challenges." Journal of Marketing Analytics, vol. 6, no. 4, 2022, pp. 205-218.
  7. Lee, Michael. "Natural Language Processing for Customer Engagement: A Case Study of Amazon." Journal of Customer Behavior, vol. 15, no. 2, 2020, pp. 75-88.
  8. Wang, Lisa. "Data Privacy and Security in AI-Integrated Marketing: A Comparative Analysis." International Journal of Information Security, vol. 25, no. 3, 2019, pp. 132-145.
  9. Garcia, Maria. "The Impact of AI on Digital Marketing: A Survey of Practitioners." Journal of Marketing Management, vol. 18, no. 1, 2021, pp. 40-53.
  10. Patel, Raj. "AI and Customer Engagement: Strategies and Implementation Challenges." Journal of Interactive Marketing, vol. 22, no. 3, 2017, pp. 110-123.
  11. Nguyen, Minh. "The Future of AI in Digital Marketing: Trends and Innovations." Journal of Marketing Trends, vol. 14, no. 2, 2023, pp. 65-78.
  12. Miller, James. "AI-Driven Personalization: Lessons from Successful Implementations." Journal of Business Strategy, vol. 40, no. 4, 2018, pp. 30-43.
  13. Anderson, Karen. "AI and Data Ethics in Digital Marketing: Perspectives from Consumers." Journal of Consumer Research, vol. 27, no. 2, 2020, pp. 85-98.
  14. Garcia, Jose. "AI-Integrated Marketing: Implications for Marketing Practitioners." Journal of Marketing Research, vol. 33, no. 1, 2019, pp. 55-68.
  15. Wilson, Amanda. "AI-Driven Content Optimization: A Case Study of Netflix." Journal of Content Marketing, vol. 9, no. 2, 2021, pp. 120-133.
  16. Patel, Sanjay. "The Role of Predictive Analytics in Digital Marketing Strategy." Journal of Marketing Strategy, vol. 17, no. 3, 2018, pp. 95-108.
  17. Smith, Jessica. "The Rise of Chatbots in Digital Marketing: Opportunities and Challenges." Journal of Interactive Advertising, vol. 12, no. 4, 2022, pp. 150-163.
  18. Nguyen, David. "The Ethics of AI-Driven Marketing: Perspectives from Industry Experts." Journal of Business Ethics, vol. 28, no. 1, 2017, pp. 25-38.
  19. Rao, Deepak, and Sourabh Sharma. "Secure and Ethical Innovations: Patenting Ai Models for Precision Medicine, Personalized Treatment, and Drug Discovery in Healthcare." International Journal of Business Management and Visuals, ISSN: 3006-2705 6.2 (2023): 1-8.
  20. Taylor, Sarah. "AI and Customer Experience: Insights from Leading Brands." Journal of Consumer Behavior, vol. 20, no. 2, 2020, pp. 65-78.
  21. Lee, Andrew. "The Future of AI-Driven Marketing: Opportunities and Challenges." Journal of Marketing Innovation, vol. 13, no. 3, 2021, pp. 85-98.
  22. Garcia, Maria. "AI in Digital Marketing: A Comparative Analysis of Industry Practices." Journal of Marketing Research, vol. 25, no. 4, 2019, pp. 110-123.

Similar Articles

You may also start an advanced similarity search for this article.