Vol. 3 No. 2 (2023): African Journal of Artificial Intelligence and Sustainable Development
Articles

The Integration of Artificial Intelligence in Digital Marketing: Strategies, Challenges, and Future Directions

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  • Jeshwanth Reddy Machireddy,
  • Sareen Rachakatla
Jeshwanth Reddy Machireddy
Senior Software Developer, Kforce, USA
Sareen Rachakatla
Lead Developer, Intercontinental Exchange, USA
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Published 12-10-2023

Keywords

  • Artificial Intelligence,
  • Digital Marketing,
  • Machine Learning,
  • Natural Language Processing
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

How to Cite

[1]
J. R. Machireddy and S. Rachakatla, “The Integration of Artificial Intelligence in Digital Marketing: Strategies, Challenges, and Future Directions”, African J. of Artificial Int. and Sust. Dev., vol. 3, no. 2, pp. 1–13, Oct. 2023, Accessed: Dec. 22, 2024. [Online]. Available: https://africansciencegroup.com/index.php/AJAISD/article/view/14

Abstract

This research paper delves into the integration of artificial intelligence (AI) in digital marketing practices. It scrutinizes the strategies utilized, hurdles encountered, and forthcoming pathways for leveraging AI technologies, including machine learning, natural language processing, and predictive analytics, to refine marketing campaigns and augment customer engagement. By analyzing contemporary trends and emerging innovations, this paper offers insights into the evolving landscape of AI-driven digital marketing.

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References

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